Description
We are seeking an experienced and dynamic Marketing Specialist with at least 3+ years of proven success in developing and executing comprehensive marketing strategies. The ideal candidate has experience in digital and physical campaigns, and excels in both project management and cross-functional collaboration. This is a hands-on role that will lead the charge on campaigns, events, and content marketing initiatives that grow brand visibility and market reach.
Key Responsibilities:
- Plan, execute, and optimize integrated marketing campaigns across digital (email, social media, SEO, PPC) and physical (direct mail) channels.
- Manage the end-to-end production and distribution of newsletters, podcasts, and webcasts, ensuring content aligns with brand voice and audience needs.
- Drive SEO strategies to improve organic search visibility and website traffic.
- Lead social media content creation and paid digital ad campaigns to drive engagement and conversions.
- Coordinate marketing efforts for trade shows, boot camps, and product training events including logistics, promotions, and on-site branding.
- Collaborate with internal teams and external vendors to deliver successful marketing initiatives on time and within budget.
- Serve as Marketing Project Manager, overseeing timelines, resources, KPIs, and reporting for key campaigns and launches.
- Analyze and report on campaign effectiveness, ROI, and audience insights, using data to drive continuous improvement.
Qualifications:
- 3+ years of marketing experience with a track record of successful project execution and campaign results.
- Strong knowledge of SEO, PPC, Google Ads, Meta Ads, and digital analytics tools (Google Analytics, HubSpot, etc.).
- Experience managing digital email campaigns and physical direct mailers.
- Familiarity with podcast/webcast production, promotion, and analytics.
- Excellent verbal and written communication skills, with the ability to write compelling marketing content.
- Experience organizing and promoting trade shows, live training events, or industry conferences.
- Strong project management skills with ability to manage multiple campaigns simultaneously.
- Proficiency in marketing automation tools, CRM systems, and project management software (e.g., Asana, Trello, Salesforce).
- Additional certification in training is a plus.
Required Skills/Abilities:
- Basic office administrative knowledge
- Understanding of solar PV equipment and installation standards
- Knowledge of residential electrical and structural systems
- Comfortable working with technology and learning new software programs
- Ability to work independently and in a team environment
- A passion for sustainability, clean energy, and various home services
Computer Skills:
- Proficient with computers and the following but not limited to applications and platforms, Microsoft Word, Excel, & Google Workspace
SunVena is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
